The Interaction Design Studio was founded by Derm (Diarmad) McNally (LinkedIn Profile)in 2008. Derm studied at the Dublin Business School learning the combination of marketing and software development skills vital in today’s online world.

Derm’s early career was designing and developing enterprise software in the financial sector rising to the position of HCI Manager for a multinational consultancy. After graduating with an MSc in Human-Computer Interaction from University College London, Derm then consulted for many of the UK’s top digital agencies and for clients including Fidelity, the Financial Services Authority, Rolls-Royce Motors, Jaguar Land Rover, Sunseeker Yachts, Microsoft, BT and O2 Broadband.

Specialties include Internet TV, Connected Devices aka the internet of things e.g. HIVE, Enterprise software for large organisations, e-commerce and mobile. We work with your existing procedures whether formal or lean.


We work for our clients directly as well as partnering with development companies and digital agencies to provide expertise for clients including:

  • British Gas Connected Homes (IoT, Hive)
  • Edgefolio (FinTech)
  • Sky (IPTV)
  • Startups
  • Imparture (Training)
  • Energized Work
  • Argos and Homebase
  • The Sunday Times
  • Frog Education
  • Source
  • Frontier
  • Toyota