Understanding the characteristics and needs of your users allows you to prioritise and implement features based on your users’ perspective for a more efficient interaction with your site or software.
Usability tests observe real people performing real tasks on a site or application. We source participants appropriate to your user groups, design a set of appropriate tasks, perform the test in a usability lab incorporating audio and video recording as needed, to produce a detailed report for you with solutions to identified issues.
“Analytics and A/B testing will tell you what works and what doesn’t. Usability Testing tells you why – and what to do about it.”
Usability tests can have surprising results as watching a user attempting a task often highlights issues that designers never considered due to their intimate knowledge of how it’s supposed to work. In addition to a report we also produce edited videos of the tests.
Cafe Testing is a variation of the usability testing discussed above. Cafe testing involves recruiting users from an informal setting, and presenting them with a very simple set of tasks to perform on a low fidelity prototype. The purpose and motivation of cafe testing lies in the fact that testing a prototype with a small cross section of users, can identify many usability issues and validate the strategic design decisions taken at the early stages of a project.
Usability Reviews (Heuristic Evaluation)
Usability Reviews quickly discover UX issues and explain what to do about them. Usability Reviews are carried out by skilled and experienced evaluators using industry standard rules of good practice known as heuristics. Research shows that usability reviews are one of the most cost-effective forms of usability testing and can significantly reduce project costs.
We recruit participants to match your users for each type of study. If your product is aimed at accountants we will test with accountants – there’s little benefit in testing with the wrong audience.
We design and implement customer research surveys to evaluate satisfaction or to conduct longitudinal and diary studies over time.
This is an ethnographic technique where a researcher has a one-on-one interaction while the user carries out their normal activities with an interactive system. It is especially suited for intranets and bespoke or in-house software.