Diarmad McNally MSc

User Experience Researcher and Interaction Designer
Working with digital business owners and product managers to create great user experiences that improve efficiency, increase conversions and delight your customers.

Specialising in UX research to understand the characteristics and needs of your users to create a more intuitive and efficient interaction with your digital product. Services include persona and user journey creation, information architecture, wireframing and prototyping, usability testing, ethnography and heuristic reviews.

Provide bespoke training packages including tailored workshops for your team. Expert at setting up usability labs and ensuring staff can run their own test sessions.

Proud of working with amazing clients on projects such as Sky Internet TV, the British Gas HIVE app and regularly partner with the top UK digital agencies and software development companies. A lean setup allows us to bridge the gap between contractors and agencies without the associated cost of recruitment fees.

MSc in Human-Computer Interaction awarded by University College London. Certified Professional for Usability and User Experience (CPUX). Creator of Cryptographic CardsĀ®
Derm was engaged on a project to review end to end IP video delivery at Sky. His role was to develop user stories driven by archetypal personas that would be used to build technical tests. Derm delivered his work efficiently and professionally. He even went beyond the brief to research existing behavioural experiences. Laura Scanga
Want to talk UX - design through to usability? Then Derm's your man. I first hired Derm while at BSkyB and then again at Hive (by British Gas). On numerous occasions I've given Derm the brief and then forget about it because I know he'll provide what i need first time every time. Kassir Hussain
I know Diarmad as a thought leader in his field of expertise which was why I jumped the opportunity to attend a 2 day course organised and run by the IXD Studio. If you have the opportunity I would recommended attending an IXD Studio course - great tutors and great content. Ollie Williams
Diarmad is a professional, insightful and personable UX expert with a great eye for the details that can make or break a design. I've known him for many years via the UX community and it was a pleasure to work with him recently on a connected home project, an area in which he has a lot of recent experience. Through the IXD Studio team and network of partners, he is able to provide a full UX design and consulting service. Claire Rowland